What is an email blast?
Email blast is a strategy used to basically send a single message to a large list of emails without dividing the list in any way. This is done to accommodate many people at the same time. Oftentimes, it is used by companies to communicate and disseminate announcements or information of the like to their target recipients.
It’s a way to spread the word out to as many people as possible without taking too much effort on your end. However, the list of receivers is not targeted in a strategic manner, hence the word used is “blast”.
Convenience comes with technology. This digital age really offers convenience to every one of us. Everything is at the tip of our fingers—including sending emails. While sending emails already provides ease, the ultimate game of accessibility is taken up a notch with email blasts.
How does it work?
From the word itself, email blasts utilize the email platform to advertise or promote a product to their audience.
Email blasts are an effective way to bring a message to a recipient upfront, increasing the chance that they will see the email blast.
Is it effective?
Of course, it is effective. Email blast is under the big umbrella of email marketing and it is a common fact that email marketing is still one of the leading marketing channels out there. This is because sending emails is seen as a move to communicate with an audience in a much more personal way.
Here are some ways to increase the effectiveness of your email blasts!
These are just a few of the ways in which email blasts might help in your business growth. There are still many other benefits that you can utilize to build a stronger and bigger audience for your business.